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Lexus x Fat Joe Best Day Ever
Integrated Branded Content
Integrated Branded Content
Date
April 2023
Fat Joe knows the difficulties of raising an autistic child first hand and he’s teamed up with Lexus to help a family facing those same difficulties. CC created, sold in, booked talent, developed, shot and edited the comprehensive Best Day Ever Autism Awareness Campaign for Lexus Mirriad and Fat Joe
Joey Crack — whose oldest son Joey is autistic — has been following the journey of Jillian, an autistic teen who is also a rapper and avid fan of Hip Hop. He recently pulled up to her family’s home in the Bronx to bless her with a $20,000 check on behalf of himself and Lexus, and shared footage of the surprise via Instagram.
