Pepsi Co HBCU National Spot.

At SWACs the football teams don’t rule the field. The band, dancers, color guard and cheerleaders do. And half-time is a time nobody wants to miss. CC lead creative strategy and executive production for national TVC spot that treated SWAC halftime performers the way most spots treat athletes. Because if there’s anyone who gives it all to the game, it’s the ones performing at half-time.